CATERPILLAR IS A SPONSOR OF THE CHINESE BASKETBALL ASSOCIATION (CBA LEAGUE) SINCE THE 2018-2019 SEASON
CBA is the top basketball league in China and considered the premier league in Asia. Caterpillar admires how CBA players are making dreams come true through hard work and a fighting spirit, qualities that align well with what our customers do.
Caterpillar and the CBA League, the two Doers representatives from different fields, came together with the same values and vision. We established the "Doer Alliance" as family and partners since November 2018. Caterpillar is fully dedicated to serve and to promote the league and the development of Chinese basketball.
The Caterpillar Defensive Player Award sets the right values and role models for both players and young fans. The award continues to inspire fans to pursue their dreams by hard work. Our entertaining offline events help enrich the CBA League, pass on the core values of CAT brand spirit and services brand, and also build a bridge between the league and the fans.
In future seasons, we will continue delivering more exciting competitions and customer experience to our fans and doers. Let's Do the Work and Do What We Love!
